There’s nothing fancy or even stylish there, but the logo is nevertheless recognizable. This time, the creators placed the inscription in a blue square. She owns a large chain of stores in Ireland, France, Canada, the UK, the USA, and other countries. Gap Inc. owns a trademark to its name, "Gap". From an objective standpoint, the change wasn’t all that big – the shape switched from the name being written within the blue square to a blue gradient square being placed on the corner of the name. The iconic fashion brand, which name and logo today is known all over the world, started in the 1960s under the name Generation Gap, to symbolize a leap into the future and progressive approach of a casual young brand. The iconic “Fall Into The Gap” jingle from 1973 is a reference to the “gap” that the Fishers wanted to address with their brand. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would … Unfortunately, the brand chose to use a graduated shade of blue that really didn’t look nice, something that made the brand look tacky instead of modern. Your email address will not be published. They recently decided to rebrand their company with the debut of a new Gap logo, however the only problem with this new Gap logo was the amount of social media backlash it received from various users on Facebook, Twitter & many other social media websites. Nothing in the brand’s history points to a queered inception. Copyright © 2020 - All rights reserved Privacy Policy | Cookie Policy | DMCA Information | Contact US. Armin Vit, designer and co-founder of UnderConsideration and the Brand New site, where the Gap redesign was discussed at length. In 2008 Gap Inc. had 130,000 employees and a more than 3050 stores. The logo may not be exciting, but it works. The first version is radically different from the last, which is the great merit of the design team. While most of the brands that compete against it in those same shopping center do so by offering an aesthetic, Gap tows a middle line that’s made it quite successful. The opening emblem consists of two words: “the” and “gap.”. Blue is a color of tranquility, calm, and being balanced. Required fields are marked *. The Gap's original trademark was a service mark for retail clothing store services. The font is simple and straightforward, allowing consumers to read it from a distance. Gap has only altered the shape of its logo once in its history, and that logo alteration certainly caused a stir. Meaning and history. Blue is a color that’s definitely associated with the brand at this point, so it would be disastrous to change it. Given that the logo is fifty years old at this point, it’s impossible to say exactly what influenced Gap’s decision to stick with the current logo after its brief change. After a small update, the logo looks different. Any company should feel proud to have a mark like this, it’s pretty much timeless, which is what we all strive to create, it’s stylish, its memorable and compact. Established in 1969, Gap clothing is one of the most popular American clothing brands in America. Gap debuted its online shopping site in 1997. Having a simple logo that is easy to print on a tag is now the norm, even if other companies do tend to go a bit farther with their overall design. It’s a solid choice for a company that has a good track record, though, and avoiding making quick changes to keep up with the rest of the pack has paid off. Gap has managed to make an industry out of being a very safe choice, and those who want to follow in their footsteps tend to do the same with their logos. This website uses cookies to ensure you get the best experience on our website. Sometimes its just not worth it to change for the sake of change. Customers criticized the bold “Gap” lettering with a blue square in the upper left corner. The logo has two problems: Its … Athleta | Banana Republic | Gap (Gap Kids | Baby Gap) | Hill City | Intermix | Janie and Jack | Old Navy Defunct/former brands Forth & Towne | Piperlime | Pottery Barn 1 The corporation’s trademark is the embodiment of minimalism. Even though all Gap logos contain the same short lettering, they look completely different. In 1986, a sign appeared called the Blue Box. True, then the company was called completely differently. Gap is a prime example of how you should not change a good thing. Gap in an interesting brand. It was a switch that attempted to modernize the brand and bring in more in line with the spirit of the 2010s, and it was an immense failure. Your email address will not be published. Today gap stores can be found in more than 50 countries. This site uses Akismet to reduce spam. The color scheme is as minimalistic as the structure of the logo. The developers simply removed the geometric shape behind the word “GAP,” thus redesigning the 1986 logo. The 2010 font, on the other hand, was a Helvetica font that looked cheap and unprofessional. Any company should feel proud to have a mark like this, it’s pretty much timeless, which is what we all strive to create, it’s stylish, its memorable and compact. To blame the logo on GAP’s downward spiral as a high street fashion shop is just naive poppycock. 1976 – 1986. Everything about the Gap logo allows you to know what the company is all about. If you continue to use this site we will assume that you are happy with it. A few years later, Doris renamed it Generation Gap, and then shortened the name, removing the first word for a laconic sound. Brought into the world on Gap.com on October 4, 2010, the logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to … Gap’s color is blue, which makes sense. They are written in sans serif lowercase letters, with “g,” “a,” and “p” being equal-sized circles with side strokes, and “t” like a cross and connected to “h.”. The change was no internet hiccup, it was permanent – or so it seemed. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". 1969 – 1976. In 2012 it had revenue of $15 billion out of which net profits were $1 billion. The Gap logo was only changed once, in 2010. Jul 9, 2013 - The use of navy blue color in the Gap logo represents excellence, exclusiveness and class, whereas the white color stands for nobility, purity and charm of the brand. The article “the” is on top and tilted. If you are interested in how the company’s image has changed to match that path, you may want to look at the Gap logo. Learn how your comment data is processed. It’s telling that the Gap hasn’t attempted to make a similar change in the years since the debacle. It was not well-received. Gap clothing company has ditched its new logo after only one week, due to an online backlash. The designers paid attention to the first word by aligning it horizontally and making the letters bold. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". Gap’s current font isn’t special, but it works. It’s a fantastic reflection of the brand and its identity, which is why it has so rarely changed. The blue box GAP logo has worked for many years. In 2010, another attempt was made to change the corporate identity, but it turned out to be a failure. Gap’s logo definitely influenced many other sellers in the same industry. The word “GAP” is written in capital letters that stretch upwards and are decorated with short serifs. Gap kept its color scheme even when it made the brief, week-long 2010 logo change.
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